SEO India – An Emerging Force

Building a website is not an easy task in the first place. It becomes more difficult when a person is building it for a business purpose. Surely he as the business man would like his website to turn up in search engine results at the top. That’s where the importance of SEO enters the scenario. SEO or Search Engine Optimization is a process which websites follow to comply with certain guidelines set by Google, and other search engine providers. Complying with these guidelines and improvising on them will allow him to have a rank for his website. But the job of an SEO is a daunting one. It requires a lot of time and expertise. To the extent that, an amateur doing it will not yield efficient results or take up too much time and resources. That’s where the importance of SEO service providers lies. These are companies which take care of one’s website when it comes to optimizing them for search engines and other similar jobs. That way one can concentrate on his business while the professionals handle the promotion. SEO providers normally offer a host of other related services along with the basic optimization.

India has been the IT hub of the eastern hemisphere for a long time. Not only does the country handle a major chunk of the world’s program and application developing, it is also renowned for any technological work. Thus SEO India is a very booming sector. There are a number of new and contemporary players in the market. And choosing one that matches one’s criterion and fits into his budget should not be that difficult a task. India has been handling outsourced work from the Western countries for more than a decade now. This outsourced work includes application development and coding but is not limited to those. There are huge amounts of outsourcing going on when it comes to content writing for various foreign and domestic websites.

India has experienced a boom in the content based websites sector with a number of Indian websites entering the market who have a need for online content. These websites are private as well as public in nature. The rise in the number of such websites has also seen a subsequent rise in demand for SEO services in India. And as any market operates on the basic forces of market, demand will generate its fair share of supply. This has given a facelift to the SEO India scenario. There are a host of SEO service providers in the country at the moment. The best thing about them is that, apart from handling the domestic websites, these service providers are also extending their services to foreign businessmen and organizations at very competitive market rate. When it comes to the quality of the work done by these companies, surely they don’t fall short of any of their western counterparts.

Excellent quality at a reasonable competitive price is what these SEO service providers are bringing in to today’s market. And like many other outsourced services, that day is not far when the world will look towards the Indian shores for majority of their SEO works.

Choosing a Search Engine Optimization Company

It is always not possible to handle one’s website’s SEO properly in case he is not a professional at doing it. Even if one is not able to, he might find that it takes up too much time leading to other aspects of the website being neglected. That is why one considers hiring a Search Engine Optimization Company to do their work. One needs to be beware of frauds Search Engine Optimization Company in the business, but if one follows these guidelines and have some basic SEO idea of his own, then one can avoid getting cheated.

  • Are they guaranteeing #1 ranking?

If that is the case, it must ring a bell in one’s mind about their authenticity. The Google SEO tips clearly say, a #1 ranking can never be guaranteed in Google. It hold true even for words that are not prevalent in the market.

  • Gather opinion on the Search Engine Optimization Company.

One can run a search for the company online. This will give him a fare idea about its reputation. A lot of negative review about the company is surely a warning sign for the person seeking these services. One must keep it in mind though, absence of negative reviews don’t guarantee a competent company or presence of sporadic negative reviews doesn’t mean the company is scamming. One can read discussion post in various forums online. He can also have a word with friends and relatives in this field for gathering fair view on the company.

  • Ask for previous works they might have done for other websites.

Satisfied customers are a company’s best form of promotion, so ensure that one can ask the SEO Company about examples of previous projects in site optimizing that they had undertaken and also references from those clients. If they reject one’s request because they want to protect the confidentiality, this should make a doubt about the SEO Company’s credibility.

  • Price doesn’t reflect quality.

An SEO Company that charges one through the nose for its services need not be one with very high competence and performance. On the other hand, one must remember that going cheap in this aspect might cost him dearly later with his websites performance. The services of these companies don’t come cheap.

  • Are they offering post optimization maintenance?

SEO is a process requiring constant monitoring and to rank well and maintain that, your efforts must be continuous. Thus it is advised to go for a company which offers post-optimization maintenance, rather than getting a SEO company which will push a person’s website to the pinnacle and then will leave him there with himself. One must also check if they are offering SEO Pay per Click services for helping one maintain a PPC campaign in order to optimize his website’s online marketing.

This piece has tried attending to the most common queries and issues when it comes to choosing a Search Engine Optimization Company for one’s website. There are more issues that need to be addressed but following those listed here will help one get off to a good start with choosing a SEO Company.

Facebook was the top search term for third straight year

Internet experts and analysts call this generation the ‘Social Networking Generation’ and yes, people have lived up to the name calling for the third year in a row now. Facebook undoubtedly is the leader in the Social Networking scenario. Mark Zuckerberg’s brain child surely makes the competitors like Google Plus, Orkut, LinkedIn, MySpace etc. eat dust as it strolls ahead of the pack. This fact has been re-established with the fact that according to Experian Hitwise, Facebook occupies 4 spots in the top 10 list of search queries in 2011. And this is not the first time they have earned this feat, what is impressive here is that this is the third year in a row that they have done this.

Heading the list at rank number 1 is Facebook. The other 3 entries in this list are ‘Facebook.com’, ‘Facebook login’ and ‘www.facebook.com’. What is to be noted in this case is that all the queries are about links to the website which clearly goes a long way into showing how it has been becoming popular all across the world. Hitwise, after analysing its data has reported that terms related to Facebook (like Facebook.com or Facebook login) account for almost a whopping 3.48% in the top 50 list of search queries. The significant change in this whole thing is the exclusion of MySpace from the top 10 list. This surely shows the way Facebook has been putting its competitors out of business. On further analysis Hitwise found that almost 5% of the terms searched in 2011 in the top 50 list include some or the other social networking website. They have also reported an increase in the number of navigational search over topic search as people have been increasingly using their browser’s address bar for searching rather than directly putting the website’s address.

The only downside to this whole thing is that this is contrary to the results published by the major search providers like Google, Yahoo! and Bing. Though fans would argue that the lists published by these search engines normally project the increase when they calculate the top 10 rather than the actual number of hits. These search engines are more interested in finding the trend rather than giving us an exact figure.

Whatever is the explanation, and whatever be the sceptic’s view, there is no denying the dominance of Facebook when it comes to the field of social networking and this data just takes another step in proving that idea. Whether 2012 remains that same way, or will there be an upsurge with introduction of new players like Google Plus remains to be seen and analysed. Whatever might be the end result and the conclusion, it surely will be a fascinating watch to see these 2 top players fighting it out for the top spot, and as always, we the users always stand to win from these clashes of the giants.