SEO India – An Emerging Force

Building a website is not an easy task in the first place. It becomes more difficult when a person is building it for a business purpose. Surely he as the business man would like his website to turn up in search engine results at the top. That’s where the importance of SEO enters the scenario. SEO or Search Engine Optimization is a process which websites follow to comply with certain guidelines set by Google, and other search engine providers. Complying with these guidelines and improvising on them will allow him to have a rank for his website. But the job of an SEO is a daunting one. It requires a lot of time and expertise. To the extent that, an amateur doing it will not yield efficient results or take up too much time and resources. That’s where the importance of SEO service providers lies. These are companies which take care of one’s website when it comes to optimizing them for search engines and other similar jobs. That way one can concentrate on his business while the professionals handle the promotion. SEO providers normally offer a host of other related services along with the basic optimization.

India has been the IT hub of the eastern hemisphere for a long time. Not only does the country handle a major chunk of the world’s program and application developing, it is also renowned for any technological work. Thus SEO India is a very booming sector. There are a number of new and contemporary players in the market. And choosing one that matches one’s criterion and fits into his budget should not be that difficult a task. India has been handling outsourced work from the Western countries for more than a decade now. This outsourced work includes application development and coding but is not limited to those. There are huge amounts of outsourcing going on when it comes to content writing for various foreign and domestic websites.

India has experienced a boom in the content based websites sector with a number of Indian websites entering the market who have a need for online content. These websites are private as well as public in nature. The rise in the number of such websites has also seen a subsequent rise in demand for SEO services in India. And as any market operates on the basic forces of market, demand will generate its fair share of supply. This has given a facelift to the SEO India scenario. There are a host of SEO service providers in the country at the moment. The best thing about them is that, apart from handling the domestic websites, these service providers are also extending their services to foreign businessmen and organizations at very competitive market rate. When it comes to the quality of the work done by these companies, surely they don’t fall short of any of their western counterparts.

Excellent quality at a reasonable competitive price is what these SEO service providers are bringing in to today’s market. And like many other outsourced services, that day is not far when the world will look towards the Indian shores for majority of their SEO works.

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Larry Page named ‘CEO of the year’ by Investor’s Business Daily

The news that Larry Page has been named as ‘CEO of the year’ by Investor’s Business Daily has received mixed emotions from the world of technology and internet. Page who took over as the CEO of Google in April 2011 is without doubt one of the most visionary CEOs of these times and there won’t be too many opposing that opinion. But there are a group of critiques who have been pointing out that the decision to award him as the ‘CEO of the year’ by Investor’s Business Daily has been a haste one and doesn’t really reflect the amount of work (or its lack) that he has been doing.

While supporters sang praise for Larry Page on this announcement, there were many who questioned the decision. The common emotion behind supporting this news is his cut throat approach at advancing Google as a company. He has been diversifying immensely with Google as has been indicated by the various new products that Google has introduced since his appointment. Not only Page has improved (both technically and marketing-wise) on the hit mobile operating system Android, he has also shown the ruthlessness that any CEO must possess by striking a multi-billion dollar deal overtaking one of the giant’s in mobile phone production, namely Motorola. Page’s diversification in other popular aspects would be the introduction of Google Plus and Google’s very own online coupon service. Both these services were launched rivaling the present market leaders Facebook and Groupon in mind, respectively. All these accompanied with the striking increase in Google’s turnover during the last 2 financial quarters support the decision of declaring him as the CEO of the year.


On the other hand critiques have been complaining about this announcement citing reasons like Page has been at the helm of Google since April 2011. Not even a year has passed since this appointment and 2 financial quarters is a very short time to reach this big conclusion. They reason that android’s success has hardly anything to do with page’s appointment. Android’s success is more down to the brilliance of its developer Andy Rubin. People have also been questioning the impacts that the takeover of Motorola might have on Google. Sceptics have been expressing their concern about whether Motorola’s problems would be resolved under Page’s regime. News and rumour has also been surfacing about how the multi-billion dollar takeover has crimpled Google’s hiring plans as a cost cutting measure. To add more to the list, it has been suggested that the explosive growth that Google has seen in its revenues over the last 2 financial quarters (32% and 33% respectively) is not down to Page’s appointment. People have been drawing parallels with Apple’s present CEO and pointing out that growth in revenue is normally owing to the historical developments of a company rather than the short term present’s.

Who is right, and who is wrong, still remains to be seen. And its only time and Larry Page who can show that to us in the future.

Choosing a Search Engine Optimization Company

It is always not possible to handle one’s website’s SEO properly in case he is not a professional at doing it. Even if one is not able to, he might find that it takes up too much time leading to other aspects of the website being neglected. That is why one considers hiring a Search Engine Optimization Company to do their work. One needs to be beware of frauds Search Engine Optimization Company in the business, but if one follows these guidelines and have some basic SEO idea of his own, then one can avoid getting cheated.

  • Are they guaranteeing #1 ranking?

If that is the case, it must ring a bell in one’s mind about their authenticity. The Google SEO tips clearly say, a #1 ranking can never be guaranteed in Google. It hold true even for words that are not prevalent in the market.

  • Gather opinion on the Search Engine Optimization Company.

One can run a search for the company online. This will give him a fare idea about its reputation. A lot of negative review about the company is surely a warning sign for the person seeking these services. One must keep it in mind though, absence of negative reviews don’t guarantee a competent company or presence of sporadic negative reviews doesn’t mean the company is scamming. One can read discussion post in various forums online. He can also have a word with friends and relatives in this field for gathering fair view on the company.

  • Ask for previous works they might have done for other websites.

Satisfied customers are a company’s best form of promotion, so ensure that one can ask the SEO Company about examples of previous projects in site optimizing that they had undertaken and also references from those clients. If they reject one’s request because they want to protect the confidentiality, this should make a doubt about the SEO Company’s credibility.

  • Price doesn’t reflect quality.

An SEO Company that charges one through the nose for its services need not be one with very high competence and performance. On the other hand, one must remember that going cheap in this aspect might cost him dearly later with his websites performance. The services of these companies don’t come cheap.

  • Are they offering post optimization maintenance?

SEO is a process requiring constant monitoring and to rank well and maintain that, your efforts must be continuous. Thus it is advised to go for a company which offers post-optimization maintenance, rather than getting a SEO company which will push a person’s website to the pinnacle and then will leave him there with himself. One must also check if they are offering SEO Pay per Click services for helping one maintain a PPC campaign in order to optimize his website’s online marketing.

This piece has tried attending to the most common queries and issues when it comes to choosing a Search Engine Optimization Company for one’s website. There are more issues that need to be addressed but following those listed here will help one get off to a good start with choosing a SEO Company.