SEO Optimization India

Many companies now agree that an internet presence is the key to developing business. Now with several multifaceted methods of marketing, and several specialist companies dealing in them it has turned into opportunities that introduce people to new markets. But few companies understand the basic requirement of a very structured seo optimization service. Today, many companies still wonder how they can increase profits, despite several ways to use the internet.

SEO services India seem to have some vital clues for those who wish to get maximum benefits. Everyone knows that most consumers today have considered buying some service or product online. The young and not so young have a penchant for even using their cell phones to buy services. This is the consumer that can be tapped time and again as they are wired all the time-whether on the net or the cell phone. There is a huge potential to use this group and find out what they need from their online experience. Companies who are already driving their online sales have introduced also internet vendors to further extend their business.

Some clues that could help companies to get major breaks are now quite simple. If a company has a brand that is specific to young adults-they are usually hooked to some social networking site. It is worthwhile to tap them via the social websites. To communicate digitally with the potential customers, it is indeed important to understand the internet habits first. These issues combined with the advice from the consultant or seo manager can produce better results. Target consumers can be tapped via certain groups of internet users and sites. Even the uses of emails and videos (as in Youtube) are channels of communicating with the target audience. Understanding how the people use the digital technologies –i.e both men and women, can be useful for making intelligent decisions.

Having the right internet standard of seo optimization in the long run will be the key to better usage of the cyber facilities and companies. We all know that the web experience is now shifting to the cell phone sector. It is certainly revolutionizing the way people are being approached. Even device specific applications have a huge way to improve the way the seo campaigns are organized. Web browsers are increasing becoming critical and replacing the operating system. Will that change the way seo is viewed? Of course, the game plan changes and adapts quickly. Otherwise it gets obsolete. It is now so essential for all e-commerce vendors to look up the right seo companies to help them to increase sales.

Today as far as seo is concerned, unlocking the social networks to help customers is being closely observed. India leads in this direction. The Asian tiger is moving towards the new revolution of networking sites to make smart assets online. If there are many companies establishing their presence on facebook and twitter, only those who have made the analytical search and study will benefit. Moving to better placed companies that deal in seo optimization, India, lies an untapped domain to explore.

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Larry Page named ‘CEO of the year’ by Investor’s Business Daily

The news that Larry Page has been named as ‘CEO of the year’ by Investor’s Business Daily has received mixed emotions from the world of technology and internet. Page who took over as the CEO of Google in April 2011 is without doubt one of the most visionary CEOs of these times and there won’t be too many opposing that opinion. But there are a group of critiques who have been pointing out that the decision to award him as the ‘CEO of the year’ by Investor’s Business Daily has been a haste one and doesn’t really reflect the amount of work (or its lack) that he has been doing.

While supporters sang praise for Larry Page on this announcement, there were many who questioned the decision. The common emotion behind supporting this news is his cut throat approach at advancing Google as a company. He has been diversifying immensely with Google as has been indicated by the various new products that Google has introduced since his appointment. Not only Page has improved (both technically and marketing-wise) on the hit mobile operating system Android, he has also shown the ruthlessness that any CEO must possess by striking a multi-billion dollar deal overtaking one of the giant’s in mobile phone production, namely Motorola. Page’s diversification in other popular aspects would be the introduction of Google Plus and Google’s very own online coupon service. Both these services were launched rivaling the present market leaders Facebook and Groupon in mind, respectively. All these accompanied with the striking increase in Google’s turnover during the last 2 financial quarters support the decision of declaring him as the CEO of the year.


On the other hand critiques have been complaining about this announcement citing reasons like Page has been at the helm of Google since April 2011. Not even a year has passed since this appointment and 2 financial quarters is a very short time to reach this big conclusion. They reason that android’s success has hardly anything to do with page’s appointment. Android’s success is more down to the brilliance of its developer Andy Rubin. People have also been questioning the impacts that the takeover of Motorola might have on Google. Sceptics have been expressing their concern about whether Motorola’s problems would be resolved under Page’s regime. News and rumour has also been surfacing about how the multi-billion dollar takeover has crimpled Google’s hiring plans as a cost cutting measure. To add more to the list, it has been suggested that the explosive growth that Google has seen in its revenues over the last 2 financial quarters (32% and 33% respectively) is not down to Page’s appointment. People have been drawing parallels with Apple’s present CEO and pointing out that growth in revenue is normally owing to the historical developments of a company rather than the short term present’s.

Who is right, and who is wrong, still remains to be seen. And its only time and Larry Page who can show that to us in the future.

Choosing a Search Engine Optimization Company

It is always not possible to handle one’s website’s SEO properly in case he is not a professional at doing it. Even if one is not able to, he might find that it takes up too much time leading to other aspects of the website being neglected. That is why one considers hiring a Search Engine Optimization Company to do their work. One needs to be beware of frauds Search Engine Optimization Company in the business, but if one follows these guidelines and have some basic SEO idea of his own, then one can avoid getting cheated.

  • Are they guaranteeing #1 ranking?

If that is the case, it must ring a bell in one’s mind about their authenticity. The Google SEO tips clearly say, a #1 ranking can never be guaranteed in Google. It hold true even for words that are not prevalent in the market.

  • Gather opinion on the Search Engine Optimization Company.

One can run a search for the company online. This will give him a fare idea about its reputation. A lot of negative review about the company is surely a warning sign for the person seeking these services. One must keep it in mind though, absence of negative reviews don’t guarantee a competent company or presence of sporadic negative reviews doesn’t mean the company is scamming. One can read discussion post in various forums online. He can also have a word with friends and relatives in this field for gathering fair view on the company.

  • Ask for previous works they might have done for other websites.

Satisfied customers are a company’s best form of promotion, so ensure that one can ask the SEO Company about examples of previous projects in site optimizing that they had undertaken and also references from those clients. If they reject one’s request because they want to protect the confidentiality, this should make a doubt about the SEO Company’s credibility.

  • Price doesn’t reflect quality.

An SEO Company that charges one through the nose for its services need not be one with very high competence and performance. On the other hand, one must remember that going cheap in this aspect might cost him dearly later with his websites performance. The services of these companies don’t come cheap.

  • Are they offering post optimization maintenance?

SEO is a process requiring constant monitoring and to rank well and maintain that, your efforts must be continuous. Thus it is advised to go for a company which offers post-optimization maintenance, rather than getting a SEO company which will push a person’s website to the pinnacle and then will leave him there with himself. One must also check if they are offering SEO Pay per Click services for helping one maintain a PPC campaign in order to optimize his website’s online marketing.

This piece has tried attending to the most common queries and issues when it comes to choosing a Search Engine Optimization Company for one’s website. There are more issues that need to be addressed but following those listed here will help one get off to a good start with choosing a SEO Company.