Search Engine Optimization India

In an era where website has become the calling card of every company-big or small, corporate or SME, one thing remains the same-the need to drive traffic to the right place. While many companies and individuals understand the need to have a website-static or dynamic, they are unable to comprehend the virtual need for search engine optimization. This is the basic requirement if a website needs to be ranked. In India, the dense IT human resource has a large and widespread range of services that can be tapped. Search Engine Optimization, India has helped improve rankings of several pages and websites. Is it a web marketing technique? Is it a way to gain more recognition in the crowded market?

The importance of Search Engine Optimization is also referred as seo services are essential for everyone doing virtual business. The main way to get this going is the right kind of keywords that define the website. Hence the choice of keywords is critical for creating any website. The keywords are further refined, may contain two words or long tail phrases. These keywords are then fleshed out as informative articles. Each article has the keywords that help the website to reach the right user. There are several options that are available to handle this. The use of the right web company that provides Search Engine Optimization, India ensures that a website is more useful. Getting visitors on the website is just the primary criterion for seo services. Repeated visits by a user are equally critical. A onetime visit is not sufficient for business. For example an online vendor who sells apparels, or watches or pharmacies needs users to come back again. These are just a few of the companies that require good rankings when users type them in search engines like google, yahoo, or any other.

Search Engine Optimization, India offers several integrated services to bring a website ranking on the right track. It comes with article writing, blogs, link builders all that help in the rankings. The website owner needs to update the content from time to time. Stale news and outdated information is not good for some portals like news websites, financial institutions, and stock and trade companies. Users like to keep themselves update and this is another way to improve the ranking in search engines.

Right now the competitive world of Search Engine Optimization has moved in the interiors of the World Wide Web. This means searches are now going to be common in local languages. People are now going to look for information in their own languages. This means article submissions and blogs in native tongues shall now be popular. Already in some parts of the world, it is gaining some ground. International markets now have come closer than you think. Search pages that are authentic will always be helpful to increase business.

In India there are many companies which offer affordable services for search engine optimization. Choose carefully the keywords and see the business multiply. Because, right words build and wrong ones can destroy the image.

Facebook was the top search term for third straight year

Internet experts and analysts call this generation the ‘Social Networking Generation’ and yes, people have lived up to the name calling for the third year in a row now. Facebook undoubtedly is the leader in the Social Networking scenario. Mark Zuckerberg’s brain child surely makes the competitors like Google Plus, Orkut, LinkedIn, MySpace etc. eat dust as it strolls ahead of the pack. This fact has been re-established with the fact that according to Experian Hitwise, Facebook occupies 4 spots in the top 10 list of search queries in 2011. And this is not the first time they have earned this feat, what is impressive here is that this is the third year in a row that they have done this.

Heading the list at rank number 1 is Facebook. The other 3 entries in this list are ‘Facebook.com’, ‘Facebook login’ and ‘www.facebook.com’. What is to be noted in this case is that all the queries are about links to the website which clearly goes a long way into showing how it has been becoming popular all across the world. Hitwise, after analysing its data has reported that terms related to Facebook (like Facebook.com or Facebook login) account for almost a whopping 3.48% in the top 50 list of search queries. The significant change in this whole thing is the exclusion of MySpace from the top 10 list. This surely shows the way Facebook has been putting its competitors out of business. On further analysis Hitwise found that almost 5% of the terms searched in 2011 in the top 50 list include some or the other social networking website. They have also reported an increase in the number of navigational search over topic search as people have been increasingly using their browser’s address bar for searching rather than directly putting the website’s address.

The only downside to this whole thing is that this is contrary to the results published by the major search providers like Google, Yahoo! and Bing. Though fans would argue that the lists published by these search engines normally project the increase when they calculate the top 10 rather than the actual number of hits. These search engines are more interested in finding the trend rather than giving us an exact figure.

Whatever is the explanation, and whatever be the sceptic’s view, there is no denying the dominance of Facebook when it comes to the field of social networking and this data just takes another step in proving that idea. Whether 2012 remains that same way, or will there be an upsurge with introduction of new players like Google Plus remains to be seen and analysed. Whatever might be the end result and the conclusion, it surely will be a fascinating watch to see these 2 top players fighting it out for the top spot, and as always, we the users always stand to win from these clashes of the giants.