SEO India – An Emerging Force

Building a website is not an easy task in the first place. It becomes more difficult when a person is building it for a business purpose. Surely he as the business man would like his website to turn up in search engine results at the top. That’s where the importance of SEO enters the scenario. SEO or Search Engine Optimization is a process which websites follow to comply with certain guidelines set by Google, and other search engine providers. Complying with these guidelines and improvising on them will allow him to have a rank for his website. But the job of an SEO is a daunting one. It requires a lot of time and expertise. To the extent that, an amateur doing it will not yield efficient results or take up too much time and resources. That’s where the importance of SEO service providers lies. These are companies which take care of one’s website when it comes to optimizing them for search engines and other similar jobs. That way one can concentrate on his business while the professionals handle the promotion. SEO providers normally offer a host of other related services along with the basic optimization.

India has been the IT hub of the eastern hemisphere for a long time. Not only does the country handle a major chunk of the world’s program and application developing, it is also renowned for any technological work. Thus SEO India is a very booming sector. There are a number of new and contemporary players in the market. And choosing one that matches one’s criterion and fits into his budget should not be that difficult a task. India has been handling outsourced work from the Western countries for more than a decade now. This outsourced work includes application development and coding but is not limited to those. There are huge amounts of outsourcing going on when it comes to content writing for various foreign and domestic websites.

India has experienced a boom in the content based websites sector with a number of Indian websites entering the market who have a need for online content. These websites are private as well as public in nature. The rise in the number of such websites has also seen a subsequent rise in demand for SEO services in India. And as any market operates on the basic forces of market, demand will generate its fair share of supply. This has given a facelift to the SEO India scenario. There are a host of SEO service providers in the country at the moment. The best thing about them is that, apart from handling the domestic websites, these service providers are also extending their services to foreign businessmen and organizations at very competitive market rate. When it comes to the quality of the work done by these companies, surely they don’t fall short of any of their western counterparts.

Excellent quality at a reasonable competitive price is what these SEO service providers are bringing in to today’s market. And like many other outsourced services, that day is not far when the world will look towards the Indian shores for majority of their SEO works.

Larry Page named ‘CEO of the year’ by Investor’s Business Daily

The news that Larry Page has been named as ‘CEO of the year’ by Investor’s Business Daily has received mixed emotions from the world of technology and internet. Page who took over as the CEO of Google in April 2011 is without doubt one of the most visionary CEOs of these times and there won’t be too many opposing that opinion. But there are a group of critiques who have been pointing out that the decision to award him as the ‘CEO of the year’ by Investor’s Business Daily has been a haste one and doesn’t really reflect the amount of work (or its lack) that he has been doing.

While supporters sang praise for Larry Page on this announcement, there were many who questioned the decision. The common emotion behind supporting this news is his cut throat approach at advancing Google as a company. He has been diversifying immensely with Google as has been indicated by the various new products that Google has introduced since his appointment. Not only Page has improved (both technically and marketing-wise) on the hit mobile operating system Android, he has also shown the ruthlessness that any CEO must possess by striking a multi-billion dollar deal overtaking one of the giant’s in mobile phone production, namely Motorola. Page’s diversification in other popular aspects would be the introduction of Google Plus and Google’s very own online coupon service. Both these services were launched rivaling the present market leaders Facebook and Groupon in mind, respectively. All these accompanied with the striking increase in Google’s turnover during the last 2 financial quarters support the decision of declaring him as the CEO of the year.

On the other hand critiques have been complaining about this announcement citing reasons like Page has been at the helm of Google since April 2011. Not even a year has passed since this appointment and 2 financial quarters is a very short time to reach this big conclusion. They reason that android’s success has hardly anything to do with page’s appointment. Android’s success is more down to the brilliance of its developer Andy Rubin. People have also been questioning the impacts that the takeover of Motorola might have on Google. Sceptics have been expressing their concern about whether Motorola’s problems would be resolved under Page’s regime. News and rumour has also been surfacing about how the multi-billion dollar takeover has crimpled Google’s hiring plans as a cost cutting measure. To add more to the list, it has been suggested that the explosive growth that Google has seen in its revenues over the last 2 financial quarters (32% and 33% respectively) is not down to Page’s appointment. People have been drawing parallels with Apple’s present CEO and pointing out that growth in revenue is normally owing to the historical developments of a company rather than the short term present’s.

Who is right, and who is wrong, still remains to be seen. And its only time and Larry Page who can show that to us in the future.

Facebook was the top search term for third straight year

Internet experts and analysts call this generation the ‘Social Networking Generation’ and yes, people have lived up to the name calling for the third year in a row now. Facebook undoubtedly is the leader in the Social Networking scenario. Mark Zuckerberg’s brain child surely makes the competitors like Google Plus, Orkut, LinkedIn, MySpace etc. eat dust as it strolls ahead of the pack. This fact has been re-established with the fact that according to Experian Hitwise, Facebook occupies 4 spots in the top 10 list of search queries in 2011. And this is not the first time they have earned this feat, what is impressive here is that this is the third year in a row that they have done this.

Heading the list at rank number 1 is Facebook. The other 3 entries in this list are ‘Facebook.com’, ‘Facebook login’ and ‘www.facebook.com’. What is to be noted in this case is that all the queries are about links to the website which clearly goes a long way into showing how it has been becoming popular all across the world. Hitwise, after analysing its data has reported that terms related to Facebook (like Facebook.com or Facebook login) account for almost a whopping 3.48% in the top 50 list of search queries. The significant change in this whole thing is the exclusion of MySpace from the top 10 list. This surely shows the way Facebook has been putting its competitors out of business. On further analysis Hitwise found that almost 5% of the terms searched in 2011 in the top 50 list include some or the other social networking website. They have also reported an increase in the number of navigational search over topic search as people have been increasingly using their browser’s address bar for searching rather than directly putting the website’s address.

The only downside to this whole thing is that this is contrary to the results published by the major search providers like Google, Yahoo! and Bing. Though fans would argue that the lists published by these search engines normally project the increase when they calculate the top 10 rather than the actual number of hits. These search engines are more interested in finding the trend rather than giving us an exact figure.

Whatever is the explanation, and whatever be the sceptic’s view, there is no denying the dominance of Facebook when it comes to the field of social networking and this data just takes another step in proving that idea. Whether 2012 remains that same way, or will there be an upsurge with introduction of new players like Google Plus remains to be seen and analysed. Whatever might be the end result and the conclusion, it surely will be a fascinating watch to see these 2 top players fighting it out for the top spot, and as always, we the users always stand to win from these clashes of the giants.