Website Marketing India

There is a tremendous scope for website marketing, India has the right mix of services and experienced human resources.  The virtual marketing is expanding at a much faster rate and it has become important to attract the attention of the right user/buyer/audience for the same. There are several Indian companies that understand the complex matrix of how the webtraffic needs to be diverted. It is now well known that internet has become the latest tool for advertising. With even cell phones having internet services, the entire marketing can now be more personalized. There are several ways of internet marketing that can be wisely used. Online and interactive methods have got instant results and helped the website owners to improve. Companies that have FMCG products would like to deal with their consumers directly. This is the best way and also has a certain level of loyalty. There are various online social platforms to bring users on the same platform. This has been a boon for many matrimonial sites. Others who have benefitted from social sites, website marketing, India includes dating websites, jewelry business, travel and booking agents for airlines.

Even the most popular brand needs to be in the limelight. Website marketing is a subtle way of keeping the brand in the mind of the consumer. New ideas that have developed include dedicated communities for several brands and services. It is not only google search but also facebook, bing, MySpace and Orkut that have emerged as icons for website marketing. But all of them need to be used in the right manner for the benefits.

Successful strategies are employed by the managers for their clients. The entire industry has evolved into a multi-million dollar sector. Many Indian companies have introduced ways to do web marketing. They understand the international and local needs and adopt the right strategy to help their clients. With the search engine friendly website, good ranking the marketing always is like a cherry on the cake.

Today the thrust is on local searches. Need a pizza delivered? Require urgent medicines in a certain area? Instant recall helps the consumer.  Website improvements also are related to the way they do the marketing. What is good about website marketing is that it costs lesser than other methods. This has made such services available to companies that do not have the budgets to do traditional ways of marketing their products. The scope of such services when given by a professional company helps the overall business.

To choose the right company for website marketing, India look for these attributes:

1. Cost effect analysis and improvement in building traffic
2. Combination of different internet marketing techniques
3. Have white hat seo services
4. Improvement in a variety of search engines worldwide
5. Consultant services to alter campaigns that do not work
6. Keep a check on the rivals and offer ideas to beat them ethically
7. Provide the right social media marketing services
8. PPC management, article writing and directory submissions

Specialized services given by Indian seo services companies have been popular for more than a decade. One cannot deny the potential advantages of digital marketing anymore.

Larry Page named ‘CEO of the year’ by Investor’s Business Daily

The news that Larry Page has been named as ‘CEO of the year’ by Investor’s Business Daily has received mixed emotions from the world of technology and internet. Page who took over as the CEO of Google in April 2011 is without doubt one of the most visionary CEOs of these times and there won’t be too many opposing that opinion. But there are a group of critiques who have been pointing out that the decision to award him as the ‘CEO of the year’ by Investor’s Business Daily has been a haste one and doesn’t really reflect the amount of work (or its lack) that he has been doing.

While supporters sang praise for Larry Page on this announcement, there were many who questioned the decision. The common emotion behind supporting this news is his cut throat approach at advancing Google as a company. He has been diversifying immensely with Google as has been indicated by the various new products that Google has introduced since his appointment. Not only Page has improved (both technically and marketing-wise) on the hit mobile operating system Android, he has also shown the ruthlessness that any CEO must possess by striking a multi-billion dollar deal overtaking one of the giant’s in mobile phone production, namely Motorola. Page’s diversification in other popular aspects would be the introduction of Google Plus and Google’s very own online coupon service. Both these services were launched rivaling the present market leaders Facebook and Groupon in mind, respectively. All these accompanied with the striking increase in Google’s turnover during the last 2 financial quarters support the decision of declaring him as the CEO of the year.

On the other hand critiques have been complaining about this announcement citing reasons like Page has been at the helm of Google since April 2011. Not even a year has passed since this appointment and 2 financial quarters is a very short time to reach this big conclusion. They reason that android’s success has hardly anything to do with page’s appointment. Android’s success is more down to the brilliance of its developer Andy Rubin. People have also been questioning the impacts that the takeover of Motorola might have on Google. Sceptics have been expressing their concern about whether Motorola’s problems would be resolved under Page’s regime. News and rumour has also been surfacing about how the multi-billion dollar takeover has crimpled Google’s hiring plans as a cost cutting measure. To add more to the list, it has been suggested that the explosive growth that Google has seen in its revenues over the last 2 financial quarters (32% and 33% respectively) is not down to Page’s appointment. People have been drawing parallels with Apple’s present CEO and pointing out that growth in revenue is normally owing to the historical developments of a company rather than the short term present’s.

Who is right, and who is wrong, still remains to be seen. And its only time and Larry Page who can show that to us in the future.

Facebook was the top search term for third straight year

Internet experts and analysts call this generation the ‘Social Networking Generation’ and yes, people have lived up to the name calling for the third year in a row now. Facebook undoubtedly is the leader in the Social Networking scenario. Mark Zuckerberg’s brain child surely makes the competitors like Google Plus, Orkut, LinkedIn, MySpace etc. eat dust as it strolls ahead of the pack. This fact has been re-established with the fact that according to Experian Hitwise, Facebook occupies 4 spots in the top 10 list of search queries in 2011. And this is not the first time they have earned this feat, what is impressive here is that this is the third year in a row that they have done this.

Heading the list at rank number 1 is Facebook. The other 3 entries in this list are ‘Facebook.com’, ‘Facebook login’ and ‘www.facebook.com’. What is to be noted in this case is that all the queries are about links to the website which clearly goes a long way into showing how it has been becoming popular all across the world. Hitwise, after analysing its data has reported that terms related to Facebook (like Facebook.com or Facebook login) account for almost a whopping 3.48% in the top 50 list of search queries. The significant change in this whole thing is the exclusion of MySpace from the top 10 list. This surely shows the way Facebook has been putting its competitors out of business. On further analysis Hitwise found that almost 5% of the terms searched in 2011 in the top 50 list include some or the other social networking website. They have also reported an increase in the number of navigational search over topic search as people have been increasingly using their browser’s address bar for searching rather than directly putting the website’s address.

The only downside to this whole thing is that this is contrary to the results published by the major search providers like Google, Yahoo! and Bing. Though fans would argue that the lists published by these search engines normally project the increase when they calculate the top 10 rather than the actual number of hits. These search engines are more interested in finding the trend rather than giving us an exact figure.

Whatever is the explanation, and whatever be the sceptic’s view, there is no denying the dominance of Facebook when it comes to the field of social networking and this data just takes another step in proving that idea. Whether 2012 remains that same way, or will there be an upsurge with introduction of new players like Google Plus remains to be seen and analysed. Whatever might be the end result and the conclusion, it surely will be a fascinating watch to see these 2 top players fighting it out for the top spot, and as always, we the users always stand to win from these clashes of the giants.